ANDREA MAACK

is a luxury fragrance brand founded by Icelandic visual artist Andrea Maack in 2012.

"The idea of working with scent came about through a series of exhibitions I always envisioned only making one fragrance titled SMART (Smell Art), but after that show, I was hooked on this process and started working on scented installations full time. The brand came about when I was invited to host the opening show of a design gallery in downtown Reykjavík and I decided to do an art installation in the form of a “Andrea Maack perfume shop". - Andrea Maack founder

For her, the link between the two mediums is a palpable one. “I see scent as a linear thing - it travels along your skin and travels through the air, which can be reminiscent of strokes traveling across a page.” The visual artist approaches the world of perfumery with a fresh vision.