Pyroclasm

EAU DE PARFUM - 50ml

Chapter III

FORCE MAJEURE

Pyroclasm Eau de Parfum is inspired by the massive natural forces that created the basalt rock formations of the Giant’s Causeway in Northern Ireland. Pyroclasm imagines a leap across the sea to the shipyards of the Clyde, where similar human forces were employed in the manufacture of iron ships.

Pyroclasm (trans: broken by fire) explores the idea of the intense heat and pressure needed to create the basalt ‘rivets’ of this natural phenomenon and the similar forces involved in fastening the hulls of the vessels.

Character: Elemental; intense; mineral

THE WEARING EXPERIENCE

Top Notes: Rust, Black Pepper, Saffron, Grapefruit
A fiery, sharp opening where rust and saffron collide with pepper and citrus.

Heart Notes: Frankincense, Elemi, Mineral Notes
Smoky resins and mineral notes expand upon this effect.

Base Notes: Ambergris, Cade, Sandalwood, Styrax, Cistus, Atlas Cedar Absolute
Deep, tarry cade and grounding resins, with woods and ambergris adding a salty oceanic resonance.

Perfumer: Euan McCall

Ingredients: Alcohol Denat., Parfum, Cedrus Atlantica Oil/Extract, Tetramethyl acetyloctahydronaphthalenes, Acetyl Cedrene, Pinene, Limonene, Beta-Caryophyllene, Terpineol, Camphor, Terpinolene (80% Alcohol).

THE BEAUFORT STORY

Founded in 2013 by musician Leo Crabtree, BeauFort London was informed by early experiences at sea and a very British obsession with the elements. Initially, the brand was a vehicle for only one product: a handmade moustache wax in a billet aluminium case – a response to poorly executed male grooming products. In the space where craft and curiosity collided, BeauFort London discovered its true calling: fragrance as narrative. Fragrance as history. Fragrance as force.

The name itself — BeauFort — comes from the Beaufort Scale of wind force, devised by Naval Officer Sir Francis Beaufort in 1805. A framework for measuring what cannot quite be controlled. A fitting metaphor for a house that has never sought consensus.

PER FUMUM
The word perfume derives from the Latin per fumum
— through smoke.

After delving into the history of scent-making, Leo resolved that BeauFort’s fragrances would be built literally on this etymology: harnessing the many olfactory facets of smoke — gunpowder, tar, incense, charred wood, salt-scorched rope — to create singular works that seek to evoke memories both real and apparitional.

These are not fragrances designed to please. They are designed to provoke; to cast light on forgotten moments, to carry fragments of history on the wind.