Our new skincare brand.

Meet the new Swedish gender-neutral skincare brand founded in 2020 by husband-and-wife duo Jenny and Jacob Huurinainen.

It all began in 2016, when, after decades of trying and failing to find "that perfect cream or that perfect routine" that would solve all her skin issues, Jenny took matters into her own hands. Inspired by the FODMAP methodology – which involves eliminating and gradually reintroducing ingredients one at a time to test their effects – she began to formulate potent plant-based blends. After a year of endless experiments...

That means ‘to care for’ In Swedish was created. Precisely what this duo sets out to do for skin. By making powerful multi-use products they use on their own skin, all
OM-SE products deliver the entire way, from performance to aesthetics.



What else can we know?
The brand produces multifunctional products emphasizing quality above quantity, using 100% organic plant-based naturally active ingredients, each selected for its performance. 



Their products promotes:

– Collagen production;

– Plumps & help fight fine lines; 

– Strengthens elasticity;

– Multi-correct;

– Evens out skin tone;

– Balance & support skin’s microbiome;

– Build hydration throughout all skin layers smoothing, calming and anti-inflammatory; 

– Nourish lashes & brows.


Multipurpose & High-performing.

Their formulas are packed with a daily dose of essential nutrients and multi-level hydration. Say goodbye to eye makeup remover, pre-cleans, face wash, toner, essence, serum, lash serum, beard oil, moisturiser, day cream, night cream, and eye cream.

Suitable for all faces.

They separated water and oil into two types of products to make it possible for you to create a personalised skincare routine. Simply modify the proportions of hydration (Face Mist) and nutrition (Face Oil) to match your skin’s current mood and need. Allow time for your skin to fully adapt, and mix to find your favourite combination.  




A nurturing and gentle wipe-off cleanser, leaving your face soft and supple with the skin barrier intact. Melts away waterproof makeup and nourishes your lashes, brows (beards too if you have one). 



A soothing multi-level probiotic moisture booster, making your face dewy and resilent.



A fast-absorbing potent blend to help clear and correct, leaving your skin radiant. Typically loved by combination & oily skin, and skin prone to breakouts.



A richer blend to enhance and restore, giving your skin a healthy glow. Perfect for dry, sensitive or ageing skin, and for selected areas or UV-damaged skin in need of some extra love.


If you want to add something extra to your skincare... this waffle-weave will easily wipe off all Nurturing Cleansing Oil from your face. Made of 100% GOTS-certified linen.

P.S.- OM-SE is made to be enjoyed every day, not to save for special occasions.

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